Since the beginning, Facebook has always had a desire for “real connections”, encouraging users to create a profile using their real name, and connect with people they already know.
The introduction of Facebook Pages in November 2007 added a whole new level to this “real connections” model and has become a great way for businesses, bands and celebrities to connect and interact with their fans. Unfortunately, it has also become a cesspool for spam, ridiculous Pages and unrelated advertising.
In May it was reported the creator of the “Kisses” Page auctioned off and sold the Page (and it’s one million+ fans) for an undisclosed sum. The winning bidder, OraBrush, has now turned it into an advertisement for stopping bad breath, the emphasis on kissing now just a memory.
The minor offenders simply encourage their fans to join their other Facebook Pages, but the worse offenders have completely changed their Pages from everything to do with the original topic, with only the name remaining.
We don’t expect Facebook to police every page created, but some of these Pages have fan bases in the millions. Facebook needs to spend some time cleaning out these Pages that are now exploiting the fan bases they’ve built up with unrelated advertising.
To be clear, the purpose of Pages is for advertisers to connect with Facebook users, but these Pages build up fan bases under misleading pretenses of “fun” topics before converting their content and spamming their users.
Although just a small sample of the problem, these Pages have over 3.3 millions fans between them.
In our next article we will be explaining how we at FBHive think Facebook could drastically (and easily) overhaul the system for all, but while you wait, tell us: what you think Facebook should do with Pages like those above, and what could be done to improve the system for the future?
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