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Most used social networks 2023:

  • Most used social networks in the world

Whether you love them or hate them, the truth is that social networks are key today for users and businesses. Its popularity is based on the very definition of the concept:

Social networks are platforms where a group of people who have a relationship, be it family, friendly, social, work, etc., interact virtually.

These spaces allow individuals to form part of one or several communities and carry out different actions that range from searching for information and entertainment to interacting with a brand and buying its products or services.

These digital platforms are undoubtedly valuable tools for entrepreneurs and in this post, we are going to show you which are the most used social networks and how to take advantage of them to increase the sales of your online store. Do you stay to read?

Most used social networks in the world

The most used networks in the world, according to the latest report prepared by Hootsuite and We Are Social published in July 2023, are:

  1. Facebook
  2. Youtube
  3. WhatsApp
  4. Instagram
  5. WeChat
  6. TikTok
  7. Facebook Messenger
  8. Telegram
  9. Snapchat
  10. Twitter
This same report revealed that the percentage of users in Social Media channels is 59% of the world population.

Now, how much time do users spend on social networks? Hootsuite and We Are Social report that during 2022, the average user spent approximately 2 hours and 29 minutes per day using social platforms.

Let’s see in detail the 4 most used social networks in the world :


Facebook has led the podium of the most-used social networks for several years. Currently, it has more than 2.940 million users around the world. It is chosen above all by the so-called millennials (25 to 34 years old) and generation X (35 to 55 years old).

Facebook is also a brand favorite, used primarily to market products and capture potential customers. For this reason, it became one of the most used social networks for carrying out marketing actions.


The second most used social network in the world is YouTube. The video platform has more than 2.480 million users and more than 100 hours of video are uploaded every 60 minutes.

Today, it is also one of the most used search engines globally. In addition, the platform is one of the public’s favorites between 18 and 44 years old.


The famous instant messaging application created in 2009 has 2,000 million users worldwide, representing 25% of the world’s population. For its part, WhatsApp Business has 50 million users.


With more than 1,440 million active users per month and 500 million users who use it daily, Instagram is another of the most used social media in the world.

Like YouTube, it has a significant reach among the young adult generations, people between the ages of 18 and 34.

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