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The Businessman Who Became a Baseball Legend

Introduction: Arte Moreno is a name that is synonymous with baseball, specifically the Los Angeles Angels. He is known for his successful business ventures and his passion for the game of baseball. Born on August 14, 1946, in Tucson, Arizona, Arte Moreno has come a long way to become one of the most influential and respected figures in the baseball world. In this article, we will take a closer look at the life of Arte Moreno and how he rose to prominence.

Early Life and Career:

Arte Moreno was born into a working-class family in Tucson, Arizona. His parents were immigrants from Mexico, and they instilled in him the values of hard work and determination. After completing his education, Arte joined the United States Army and served in the Vietnam War. Upon his return, he attended the University of Arizona, where he earned a degree in marketing.

Business Ventures:

After graduating, Arte Moreno went on to become a successful businessman. He started his career by working for a billboard advertising company, and soon after, he started his own advertising company, Outdoor Systems. The company specialized in billboard advertising, and under Arte’s leadership, it grew to become the largest outdoor advertising company in the world. In 1999, the company was sold to Infinity Broadcasting for $8.3 billion.

Purchase of the Los Angeles Angels:

In 2003, Arte Moreno made headlines when he purchased the Los Angeles Angels for $184 million. The team had not been performing well, and Arte was determined to turn things around. He brought in new players and invested in the team’s facilities, including the renovation of Angel Stadium. His efforts paid off when the team won its first American League Championship in 2002 and its first World Series in 2003.


Arte Moreno’s legacy extends far beyond his success as a businessman and team owner. He is known for his philanthropy and his commitment to giving back to the community. He has donated millions of dollars to various charities, including those that support education and youth sports programs. In addition, he has been a vocal advocate for immigration reform and has used his platform to raise awareness about the issue.


Arte Moreno’s life is a testament to the power of hard work, determination, and a passion for what you do. From his humble beginnings in Tucson, Arizona, to his success as a businessman and team owner, he has inspired countless people with his story. His legacy will continue to live on, not just in the baseball world but in the hearts and minds of those he has touched along the way.

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